223. Adrian Easdown on How to Measure Success, Focusing on the Right Customer and Harnessing the Power of Bad Reviews

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Today, on the Bond Appetit podcast, I’m chatting with a great friend and great client, Adrian Easdown. Author of the book, That Bad Review, and host of the podcast of the same name, Adrian works with business owners in the accommodation industry to help increase their profits, streamline their businesses and improve staff culture.

In this episode, Adrian and I go real deep on some big issues, like the problem with taking things personally, certain societal pressures he has felt throughout his career, and how he figured out being himself was so much more effective than trying to be what everyone else thought he should be.

We also get into things like:

  • The benefits of just going with the flow instead of stressing about every situation you come up against
  • The importance of identifying your staff’s strengths and weaknesses, and how to deal effectively with them
  • Why you should aim to be more empathetic in all areas of your life
  • Who the 1% is in business, and why you shouldn’t focus on them
  • How can you best measure the success of your business? Adrian shares the most important metric
  • The thesis behind Adrian’s new book, That Bad Review, and what you can get out of it
  • Getting things trending in the right direction, and signs that your business might be in trouble
  • Adrian’s first experience with heartbreak (be warned: it’s pretty gnarly!)

 

Links:

Adrian Easdown Website

Adrian Easdown LinkedIn

Adrian Easdown Twitter

That Bad Review Podcast

 

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