Alex is the creator-in-chief of Urban Climb, a climbing gym that is taking climbing to new levels in Australia. He has managed to build a climbing community that in my opinion doesn’t exist in other circles. Members of Urban Climb wear their merchandise everywhere and proudly display their allegiance to the brand.
5 years ago, Alex and his team set out on a path to create Australia’s leading climbing festival and I was lucky to be part of the group that was involved in the first festival from the food perspective. Today, this climbing festival is a sort after destination for climbers and pro-athletes.
Alex and me talk about the creation process. We talk about how important food was to bring and keep these people together when it came to such a big event. We talk about how that event has evolved and how food plays a huge part in his life.
Alex defines himself as a FUNCTIONAL FOODIE!
Nutrition and Meal Plans
What foods to avoid
- Anything that would spike his blood sugar
- Processed foods
What foods to actively seek out
- A balanced diet
- Foods that the primary concern of the producer is quality rather than mass production
Alex’s fondest food memories
Alex enjoys the English Fish & Chips on a chilly summers day.
- Alex talks about how exercise in the morning gives him an early win
Quick dinner ideas
Some sort of stir fry … veggies in a wok with some chicken.
Do you have a clean eating diet plan?
Yes. I eat to fuel my day and if my day doesn’t have too much physical activity, my diet would reflect that.
Know more about Alex
Who would you love to have dinner with and where?
Winston Churchill at 10 Downing Street
Last meal on the planet?
A broad range of choice … tapas style or buffet style with massive variety with a glass of wine.
Where to find Alex