250. Rebroadcast: Challenging the Status Quo, Creating a Need and Understanding Your Market with Bec Derrington

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The true mark of a gifted entrepreneur is having the foresight to look at an industry and create something new to address a problem that exists.

Join Ronsley Vaz as he talks with some of the most forward-thinking entrepreneurs around the world, and picks their brain about doing what they love, navigating the challenges and anxieties of a self-made business and how to think outside the box.

If you’ve ever wanted to start your own business — or maybe you already have one, and you love listening to like-minded professionals — this podcast is for you.

In todays episode we head back to one of our most popular episodes with Bec Derrington. Bec is the founder of SourceBottle – a free global service that pools together expert sources for journalists, bloggers and reporters in the United States, Canada, the United Kingdom, Australia and New Zealand.

Bec was formerly a marketer, business developer and PR professional for mid-to-large corporates and membership associations in the services industry. After the birth of her first child, she started Wagging Tongues consultancy, which she continued working with until she decided the world needed an easier way for journalists and bloggers to find incredible sources for their stories.

Bec shares with me the struggles of SourceBottle, creating an education for the demand, subsidising business through consultancy, reaching the milestone of 5,000 subscribers, trying to make something work on the market and how to educate a market that didn’t even know they needed you.

If that wasn’t enough, we also chat about:

  • What Bec Derrington love and her sacrifices
  • About SourceBottle
  • Dealing with problems and understanding your problems
  • How business is changing, evolving, growing and improving
  • Interactions with people
  • Identifying what’s good advice and what’s not
  • How every piece of perspective can help you along the way in your journey
  • Highlights of Bec’s journey
  • How Bec knew that law wasn’t for her, and PR marketing and advertising was
  • SourceBottle as a business
  • What’s coming up on SourceBottle
  • How SourceBottle makes money

 

Links:

About Bec Derrington
LinkedIn
Twitter
SourceBottle
SourceBottle Facebook Page

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