Rebecca Wilson is the Founder of Starts at 60, writer and content director. She founded Starts at 60 in 2013 having seen her parents interest in online research and insights and has grown it passionately to the largest independent online niche publication in the baby boomer market.
Rebecca draws on the challenges and excitement met by her over-60 family members, local community and business colleagues. She has a vision for StartsatSixty.com.au
that will allow it to grow into a resource base and community to serve the over 60s for many years to come.
Rebecca is the Australian Ambassador for Aging 2.0, a worldwide innovation organisation for the older generations. She was selected for the Springboard Program for women entrepreneurs in 2015 and is a recipient of the “Flood Heroes” Awards, a from the Premier of Queensland, for her work in building “Flood Discounts”, a probono support tool for 2011 QLD flood victims.
In this episode we talk about:
- Where did Rebecca Wilson get the idea of Starts at 60 and how it became an inspiration
Rebecca’s point of view that People at their sixties are being invisible
The feedback she gets from people about the Starts at 60 media business
Rebecca’s focus to bring the respect and put the people in their 60’s where they belong – on the pedestal in society
How Starts at 60 can change a generation to evolve and create movements
The importance of doing something with a big heart and a desire to change the world
The exhilarating feeling Rebecca feels to keep on serving people in her community
Rebecca’s fondest food memories
The authentic connection between food and people
Simple things create memories
The real conversations and the connections Rebecca shares with her family over dinner
The issue of processed foods producing by industries
Rebecca’s optimism in life which she still has to prove every day and the responsibility she takes on her shoulders
How she is so committed to her business that people can rely on
The courage and rhythm to be an entrepreneur
The definition of courage
Taking time to sit back and create a business
The importance of loving what we do
The respect they build as an Ad agency
Connecting the dots between brands and people
The ten brands coming to market
Nutrition and Meal Plans
Rebecca Wilson fondest food memories
“My grandma probably, when my parents divorced early, was the huge part of my childhood. I would go to school and my grandma would make us bubble and squeak on toast. I would have to eat my cooked breakfast because she would say that our brains needed to function. Then we would have a hot afternoon tea which again would be leftovers on toast and things like that. And then we would eat with grandma before going home to mom when she finished work. The food was always my grandmother’s influence. She taught me to bake, taught me to make tea, taught me to cook eggs. Simple things, and I think they created a foundation for me that I even use here today.”
Know more about Rebecca Wilson
Who would you love to have dinner with and where?
“My dad, my husband and the people in my life. We had a dinner party called the ten, ten, ten party and it was ten years and a half and we are 10 people and 10 bottles of wine. That was amazing. My husband cooked all day. He’s a great chef. All the beautiful recipe. Those 10 people, they’re really special.”
Last meal on the planet?
“Liverwurst on toast. Simple and ordinary. Really good Danish liverwurst. “
Where to find Rebecca Wilson