207. Changing Your Life with the Rule of Thirds with Sean D'Souza

207. Changing Your Life with the Rule of Thirds with Sean D’Souza

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Sean D’Souza thinks differently. Very differently. Maybe it’s because he’s an accountant, a creative, a cartoonist, a voracious reader, a teacher, and an early riser (4 a.m. to be exact).

Fifteen years ago, fresh out of college with a degree in accounting, he joined an advertising agency called Leo Burnett. The opportunity of working with one of the best advertising agencies in the world took him on the heady road of copywriting, writing TV commercials (and learning how to do them in five seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner. Sean reads on average 100 books a year. Teaching runs in his blood, as his father, mother and grandmother were teachers too.

With a life brimming with so many ideas and thoughts from all different worlds, Sean vowed to take three months of vacation every year. He’s followed through on that promise, with one exception where he had a medical emergency. A personal friend of mine, it was great to talk more deeply with Sean.

In this episode we get into:

  • Sean’s preacher-teacher philosophy
  • The instant resistance that Sean feels when he hears someone say no
  • The correlation between responsibility and confidence and failure
  • Why Sean does not want to grow his business
  • Energy being the most critical piece of life
  • How Sean’s rule of three applies to his 3-month yearly vacation and budget
  • Intimidation, isolation and implementation fitting under the umbrella of consumption
  • The value of recognising your own blind spots
  • Leading your company through an exercise of creative destruction
  • Why generalists rather than specialists are the ones that make history
  • Why research is not always necessary in developing solutions to problems
  • There is no such thing as a saturated market
  • Realising when you need space apart from work

Where to find Sean D’Souza

Website: https://www.psychotactics.com/

Twitter: https://twitter.com/seandsouza

YouTube: https://www.youtube.com/user/psychotactics

LinkedIn: https://www.linkedin.com/in/psychotactics/

Books: The Brain Audit: Why Customers Buy (And Why They Don’t)

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